The essence of the Nuuroo concept is a wide selection of high-quality, ecological children's products. All products are specially selected and made of the highest quality organic cotton, recycled polyester, silicone and natural rubber. Sustainability is a natural approach to all nuuroo products. Taking into account the high standards and Scandinavian style, Iuroo creates timeless and long-lasting interiors, clothes and accessories for babies and toddlers - for future generations. The focus is on design, quality and sustainability, so all products meet EU standards.